What is Data Visualization ?
Data visualization is a general term that describes any effort to help people understand the significance of data by placing it in a visual context. Patterns, trends and correlations that might go undetected in text-based data can be exposed and recognized easier with data visualization software.
Why Data Visualization ?
A primary goal of data visualization is to communicate information clearly and efficiently via statistical graphics, plots and information graphics. Numerical data may be encoded using dots, lines, or bars, to visually communicate a quantitative message. Effective visualization helps users analyze and reason about data and evidence. It makes complex data more accessible, understandable and usable. Users may have particular analytical tasks, such as making comparisons or understanding causality, and the design principle of the graphic (i.e., showing comparisons or showing causality) follows the task. Tables are generally used where users will look up a specific measurement, while charts of various types are used to show patterns or relationships in the data for one or more variables.
Data visualization is both an art and a science. It is viewed as a branch of descriptive statistics by some, but also as a grounded theory development tool by others. The rate at which data is generated has increased. Data created by internet activity and an expanding number of sensors in the environment, such as satellites, are referred to as "Big Data". Processing, analyzing and communicating this data present a variety of ethical and analytical challenges for data visualization. The field of data science and practitioners called data scientists have emerged to help address this challenge.
Because of the way the human brain processes information, using charts or graphs to visualize large amounts of complex data is easier than poring over spreadsheets or reports. Data visualization is a quick, easy way to convey concepts in a universal manner – and you can experiment with different scenarios by making slight adjustments.
Data visualization can also:
- Identify areas that need attention or improvement.
- Clarify which factors influence customer behavior.
- Help you understand which products to place where.
- Predict sales volumes.
Unicom Shall be Organising 1 day Event on Data Visualization on November 18 in Bangalore. This event is desgined after lot of research, advise from industry experts and voice of customer.
This event will bring together industry professionals and thought leaders from the field of Data Visualization. It will help you in understanding and implementing data visualization in your business/for your client . It will also provide an excellent opportunity to interact and network with some of the top minds.
Data visualization is basically used for three main reasons; speed, comprehension and for depicting relationships. Storytelling gets life when data visualizations are used, data visualization helps turn business insights into actions more effectively. Data visualization helps to balance the requirement between author driven narrative and reader driven narratives.
Data visualization shouldn’t be interpreted as just use of technology & tools it is actually bringing data to life for actionable insights. The first step in data visualization is to understand what exactly is the business requirement followed by mapping the requirement to the target audience, decisions, channels and then applying the best practices in terms of layouts, charts, colours etc. It is important to know the type of your data is it quantitative, continuous, discrete or categorical.
Estimating the ROI for Data visualization is becoming critical. It should be around improving the productivity, increasing revenue, increasing compliance or reducing risk. It is important to ensure that we shouldn’t be data rich and information poor. Without effective data visualization, business decision-makers may find it difficult to understand or might misinterpret the results from BI and analytics applications.
Renny has around sixteen years of experience in the management consulting area with expertise in the areas of Business Strategy, IT Strategy, Digital Strategy , Smarter Cities, IT Sourcing Advisory, Social Media and Business Process Re-engineering. He has executed consulting engagements in USA, Canada, Mexico, Slovenia, South Africa, Singapore, South Korea, Malaysia & India
Renny was one of the authors of a consulting business accelerator offering focused on Citizen Social media analytics, he was also instrumental in creating an business accelerator on integration of Social media with Smart City offering. He was also one of the authors of a business process based solution for managing a multi -vendor IT sourcing environment namely Sourcing Management Office; which has been copy righted.
He was selected for IBM's Corporate Service Corps Program and has won many awards for high performance
He also conducts leadership trainings and has delivered sessions in India, China, Philippines, Egypt, Brazil & Mexico
He has done his Bachelors in Mechanical Engineering, MBA in Operations Management and has an advanced certification in Strategy Management from Indian Institute of Management.
Specialties: Business Strategy, IT Strategy, Smarter Cities, Internet of Things, Digital & Social Media, Leadership Training.
Storytelling has been there since the Stone Age and it will continue till our existence. From cave paintings, to canvas, to novels, to movies stories has always fascinated mankind. Although the methods have changed, the desire to tell and hear stories has remained unchanged, and still greatly impacts the way we look at life.
The similar analogy holds true for data storytelling, it can change our perception toward the B&W data we see, by adding context and emotion to it. Data can't speak for itself and need a medium to reach to its audience, data visualization with storytelling, provides the medium to it.
The storytelling aspect of data visualization can enhance its value by following aspects
a. Stories provide a structure – a beginning, middle and end - to the data
b. Stories helps to highlight the underlying message of the data
c. Stories are perfect medium to engage users and convince them
This presentation will showcase the various aspect of storytelling and its impact on data visualization. This talk will highlight how data visualization benefit from storytelling aspect and helps to connect the audience to the data on an emotional plane in order to gain buy-in.
Saurabh has around 12 years of experience in the field of Data Visualization and Data discovery. His passion is to create data driven decision support systems and to simply the whole process of data visualization.
LinkedIn : https://www.linkedin.com/in/saurabhroy9
Data Visualization sits at the core of delivering effective, insightful and actionable business analytics. While leaders in enterprise business analytics, technologies do a great job at providing a robust, scalable and efficient system to process data and create complex reporting, supporting the latest of visualization options, but we keep encountering businesses failing to create compelling stories with data at their disposal.
One of the premier reasons lies with the engagement model for Data Visualization while doing a BI project. Often people with business acumen and technology expertise discuss and pave way forward for the applications design and development, with Data Visualization being an afterthought. What works best instead is a robust data visualization strategy for your BI project up ahead, enabling the business not only to become best equipped to handle business needs, but also to best project the data in the most insightful and actionable format, which developers or business analyst miss a lot of times.
In this session you will learn:
- learnings from over 100s of BI projects we have delivered working closely with Data Visualization expert right from the initiation of the project engagement, and what works best for the customers
- What requisite data visualization skills to the DV roles needed in the team, from various approaches at project stages to visualization strategy for BI projects
- What is the Role of a Data Visualization Expert in while delivering a BI Dashboard/ Mobile App project?
- When and how to engage a Data Visualization expert in Dashboard / Mobile BI app development project?
Shantanu Dixit is a Data Visualization Practice head at InfoCepts. In this role, he has established a dedicated practice which works as centre of excellence which enables business users to make informed decisions quickly by representing complex, multidimensional data in a visually appealing format. He heads a team of Data Visualization experts which provides data Visualization services for creating effective dashboard and mobile apps. Spearheading the Visual Intelligence Solutions he has been associated with Customer projects from various domains across the globe in Banking, Retail, Telecom, Life Sciences across in proposing and providing end-to-end innovative Data Visualization Solutions and is involved in setting Executive and Business-Level Reports / Dashboard standards, across various BI Reporting tools and technologies. His philosophy in this field is to enable data to show its visual rhythm, tell compelling stories, reflect business-critical insights, and to be intuitively understood by users. Shantanu has a bachelor’s degree in Fine Arts and has a broad experience working with both start-ups and Fortune 500 companies. Prior entering into a Data Visualization and Business Intelligence field, he was part of R&D for industrial design department in one of the world’s largest home appliance companies.
This talk covers the uses to which visualisation is being put to by industry, academia, media and government. It covers the techniques used, popular & rising toolsets and best practices. It talks about pockets of excellence in India, ways to learn data visualisation, and how to recruit and build a data visualisation team.
Anand is acknowledged as one of the top data scientists in the country. He leads the organisation in translating technology and innovation into processes and products that transform businesses.
Anand has an MBA from IIM Bangalore and a B.Tech from IIT Madras. He has worked at IBM, Lehman Brothers, The Boston Consulting Group and Infosys Consulting. He used to blog at s-anand.net.
Before riding the visulaization wave, there is a grave need to have the right stratgy in place. This session will focus on the strategic approach to consider before selecting the approach and tools for visuliazation and what are the considerations
Experienced professional with over 20 years in the field of BIDW and Advanced Analytics.
Part of the leadership team at Wipro, heading the Analytics and Data Services including Pre-Sales and Solutions Team. Responsible for providing Strategic Thought Leadership and building Go To Market Solutions and capabilities.
Before Wipro, he was heading the Advanced Analytics Pre-Sales, Solutions and Delivery at Mphasis.
Prior to Mphasis, Conceptualized and Operationalized the BIDW Center of Excellence at Collabera Solutions with high end managers & architects and a robust delivery division.
In the past was instrumental in setting up the BI and Analytics Competency Center at iGATE and has managed and executed many DWBI Consulting and Solution Deliveries engagements in the domains of Financial Services, Insurance, Retail, Logistics, Hospitality and Energy and Utilities, which include BI Strategy, Data Management Strategy, Data Visualization, Big Data, MDM, CDI and large Enterprise Data Warehouse.
In a world where the Visualization tools have very overlapping features, where they keep catching-up to one another and are cloud-friendly, the differentiator is not the tool but its really about choosing the right tool for the right usecase. The differentiator is not building a beautiful Visualization but raising the bar to Visual Analytics. The advanced technology era, bridges the gap between function and IT and hence changes the pattern of requirements discussion.
I would like to share how we, in GE Digital look at the Visualization space, our strategy, vendor strategy, etc. Also, I would like to share a live example of a bad requirements discussion leading to a bad-looking Visualization and a modern age requirements discussion leading to a Visual Analytics solution with the same tool on the same data, thus delivering $ value to GE.
Lastly, the world, like GE with Predix, is trending towards Internet of Things (IOT) and so is the Visualization space. I'd like to demonstrate interfacing a Visualization dashboard with Amazon echo where you can ask a question about your data and Alexa answers the same!
Vijay Balakrishnan is the Visualization leader in GE Digital (for Transportation business) leading programs across the business like Digital Thread (IOT) and other internal finance & supply chain analytics. He started his career as an Applications Engineer in Oracle, building the Oracle Fusion product before doing his masters degree in Finance & IT Systems from IIT Delhi. He joined GE in the IT Leadership Program in 2008 and over the last 8 years, he has held many leadership positions in BI, especially Visualization.
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"Was an excellent event!"
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If your job role includes the following responsibilities then this is a MUST attend event:
Predictive Analytics - Business Intelligence
Data Visualization - Insight
Data Science - Data Mining
Software Engineering - Computer Science
Data Journalism - Storytelling
UX/UI Design - Graphic Design
Refresh your tactics - easy-to-digest best practice techniques will allow you to improve decision-making processes and increase productivity
Enhance your customer experience - uncover insight from both structured and unstructured data so that you can adapt quickly to customer preference and optimize your campaign spending.
Discuss common visualization challenges - with over 200 viz devotees in attendance, you are sure to expand your network and identify emerging trends
Yes, all conference attendees must register in advance to attend the event.
As this is predominantly an event for the IT Industry and Open Source Community, if you are interested in attending. Please note that there will be a charge to attend as a student (can avail special discount as a student)..
Yes you can, please contact email@example.com with what you would like to be changed and we can assist.
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