What is Data Visualization ?
Data visualization is a general term that describes any effort to help people understand the significance of data by placing it in a visual context. Patterns, trends and correlations that might go undetected in text-based data can be exposed and recognized easier with data visualization software.
Why Data Visualization ?
A primary goal of data visualization is to communicate information clearly and efficiently via statistical graphics, plots and information graphics. Numerical data may be encoded using dots, lines, or bars, to visually communicate a quantitative message. Effective visualization helps users analyze and reason about data and evidence. It makes complex data more accessible, understandable and usable. Users may have particular analytical tasks, such as making comparisons or understanding causality, and the design principle of the graphic (i.e., showing comparisons or showing causality) follows the task. Tables are generally used where users will look up a specific measurement, while charts of various types are used to show patterns or relationships in the data for one or more variables.
Data visualization is both an art and a science. It is viewed as a branch of descriptive statistics by some, but also as a grounded theory development tool by others. The rate at which data is generated has increased. Data created by internet activity and an expanding number of sensors in the environment, such as satellites, are referred to as "Big Data". Processing, analyzing and communicating this data present a variety of ethical and analytical challenges for data visualization. The field of data science and practitioners called data scientists have emerged to help address this challenge.
Because of the way the human brain processes information, using charts or graphs to visualize large amounts of complex data is easier than poring over spreadsheets or reports. Data visualization is a quick, easy way to convey concepts in a universal manner – and you can experiment with different scenarios by making slight adjustments.
Data visualization can also:
- Identify areas that need attention or improvement.
- Clarify which factors influence customer behavior.
- Help you understand which products to place where.
- Predict sales volumes.
Unicom Shall be Organising 1 day Event on Data Visualization on March 08 in Sydney. This event is desgined after lot of research, advise from industry experts and voice of customer.
This event will bring together industry professionals and thought leaders from the field of Data Visualization. It will help you in understanding and implementing data visualization in your business/for your client . It will also provide an excellent opportunity to interact and network with some of the top minds.
I believe data visualisation should go beyond performance measurement and operate firmly in the realm of driving strategy and decision-making leading directly to business outcomes (e.g. sales, profit, customer acquisition). I have extensive experience in building data visualisation platforms and dashboards which directly inform decision-making, and not just track performance. One of the dashboards my company built recently was for a Pharmaceuticals company. They wanted to maximise sales for their sore throat/cough medication in the winter months. We built them a dashboard which forecasts where and when a sore throat/cough outbreak will hit in Australia and how many people will be hit by the outbreak. The dashboard gives them 4 weeks’ notice to (1) mobilise their sales force to door-knock GPs so their brand is top-of-mind, (2) flood the area with local marketing, and (3) ensure they have sufficient stock to meet demand. We also have clients where we build dashboards to allow them to optimise their marketing strategy, pricing strategy, distribution strategy, etc. to ensure they hit their business targets, based on the analysis of historical data and market benchmark data.Speaker Profile
My name is Clare Fernando and I am the Managing Director for Data2Decisions Australia. Data 2Decisions is the global business effectiveness brand for Dentsu Aegis Network (the global communications group). I have been working in an analytics, research and data visualisation capacity for over 20 years on the client-side and agency side, servicing clients such as the Australian Federal Government, Woolworths, Wesfarmers, Medibank, Toyota, Hyundai, ANZ Bank, Mars Wrigley, AustralianSuper, Coca Cola Amatil, Super Retail Group, Pfizer Pharmaceuticals, Johnson and Johnson, LEGO, Disney, Virgin Australia, Expedia, Energy Australia, and Cisco Systems. I have attached a copy of my bio for your information.
More and more companies are striving to be data-driven. From startups, to enterprises, the power of data helps making better-informed decisions. Exploring and finding insights hidden otherwise becomes possible. Yet, from personal experience working in cutting-edge startups as a data engineer/scientist, I see barriers to accessing and playing with the data as being the biggest challenges. Having had extensive experience building dashboards from scratch for Fortune 10 companies and biggest American universities, I will talk about what great tools are available nowadays (Carto, Periscope) to liberate data and allow rapid data visualisation. I will talk about how they integrate into the workflow, and empower your team with data insights. I'll then move onto how data visualisation has evolved into data exploration. With technologies such as Airbnb's Superset and Apache Zeppelin, I'll show how to effortlessly explore data. All following a project using real-world open access data.Speaker Profile
Greg Goltsov is a data hacker: he combines data engineering with full-stack development to find and answer the most valuable questions. Having mostly worked with London startups in London, he solely implemented the backend infrastructure, data pipeline and analytics for the world’s largest community of surgeons operating online — Touch Surgery (http://www.touchsurgery.com). As part of that, he worked with Fortune 10 companies and America's biggest universities (Stanford, Harvard, Duke), building data tools for innovative medical training. Recently, he has been applying cutting-edge machine learning to power world's biggest online marketplace for retail spaces — Appear Here (https://www.appearhere.co.uk).
Participants join a table to discuss one or more of the Conference themes. Each table has a "Topic Guru" to facilitate the discussion.
Every day across the world, we create a billion gigabytes of data. In today’s fast-paced lifestyle, waiting for days, or even weeks, for data analysis can be the difference between winning and losing a customer or a sale. This talk will present a use case for a call centre and demonstrate how to use sentiment analysis to determine the mood of the call - as it happens. By using state-of-the-art machine learning and AI, insights can be gleaned rapidly and displayed to those who need it, when they need it. This has the potential to redefine how interactions occur by enabling employees to act upon the results instantly.Speaker Profile
Adric Streatfeild is a consultant working for Servian, one of Australia's premier data consultancies. He has worked with some of Australia's biggest companies including Westpac, Telstra, Accor Hotels and William Hill. During this time, he has used data and visualisation techniques to deliver insights and help drive decision making.
Nothing conveys complex information more quickly and effectively than a well-built and visually appealing infographic. They are designed to entertain as well as inform, and the popularity of the infographic in social media has made them an effective way to distill complex information and draw attention to issues that may have otherwise been overlooked. Explore methods and best practice design principles to design your infographic (in Excel!) so that the message is instantly understood by a broad audience.
In this session, you will learn:
- What makes a good infographic?
- Using Excel for dynamic visuals
- Dos and don’ts of data visualisation
- Principles of visual perception
Danielle Stein Fairhurst is the Principal of Plum Solutions, a Sydney-based consultancy specialising
in financial modelling and analysis, and the author of Financial Modeling in Excel for Dummies,
April 2017 and Using Excel for Business Analysis; a Guide to Financial Modelling Fundamentals,
2015. With many years' experience as a financial modelling analyst, she helps her clients create
meaningful financial models. She has hands-on experience in a number of industry sectors,
including telecommunications, information systems, manufacturing, and financial services.
Danielle is regularly engaged as a speaker, course facilitator, financial modelling consultant, and analyst around the world, and has taught management accounting subjects at Sydney University.
Benefits of sponsorship
This is a great opportunity to strategically brand your organization. As a sponsor, you will receive a tremendous amount of visibility and numerous other benefits at the conference.
Platinum Sponsor (Limited to 2)
Gold Sponsor (Limited to 3)
Knowledge Partner (Limited to 1)
Silver Sponsor (Limited to 4)
Bronze Sponsor (Limited to 4)
Conference Bag Sponsor (Limited to 1)
Track Sponsor (Limited to 2)
Instant Sponsorship $500 View details
Instant Sponsorship includes:
Logo/link on UNICOM website
Logo on presentation screens throughout conference
2-day Conference Pass
"Was an excellent event!"
"We are truly committed to UNICOM events and have seen a great return from the events we have been involved with this year. The real value for us here is having the opportunity to present and talk to the delegates during the breaks."
"Well done – an excellent event! We were very happy with the number and quality of delegates"
"Good format! Good focus and quality of delegates"
If your job role includes the following responsibilities then this is a MUST attend event:
Predictive Analytics - Business Intelligence
Data Visualization - Insight
Data Science - Data Mining
Software Engineering - Computer Science
Data Journalism - Storytelling
UX/UI Design - Graphic Design
Refresh your tactics - easy-to-digest best practice techniques will allow you to improve decision-making processes and increase productivity
Enhance your customer experience - uncover insight from both structured and unstructured data so that you can adapt quickly to customer preference and optimize your campaign spending.
Discuss common visualization challenges - with over 200 viz devotees in attendance, you are sure to expand your network and identify emerging trends
Yes, all conference attendees must register in advance to attend the event.
As this is predominantly an event for the IT Industry and Open Source Community, if you are interested in attending. Please note that there will be a charge to attend as a student (can avail special discount as a student)..
Yes you can, please contact firstname.lastname@example.org with what you would like to be changed and we can assist.
Please fill the below details of your colleague and send us an email block the seats.
"Confirm your CANCELLATION in writing up to 15 working days before the event and receive a refund less a 10% service charge. Regrettably, no refunds can be made for cancellations received less than 15 working days prior to the event.
However, SUBSTITUTIONS are welcome at any time and is done at no extra cost. The organisers reserve the right to amend the programme if necessary.
INDEMNITY: Should for any reason outside the control of UNICOM Training & Seminars (P) ltd (hereafter called UNICOM), the venue or the speakers change, or the event be cancelled due to industrial action, adverse weather conditions, or an act of terrorism, UNICOM will endeavour to reschedule, but the client hereby indemnifies and holds UNICOM harmless from and against any and all costs, damages and expenses, including attorneys fees, which are incurred by the client. The construction validity and performance of this Agreement shall be governed by all aspects by the laws of India to the exclusive jurisdiction of whose court the Parties hereby agree to submit."