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Do not miss out on the most updated Digital & Social Media Marketing Summit!

ABOUT THE SUMMIT

The Digital and Social Media Marketing Summit is a one day event which brings together Business Leaders and CMOs to discuss how to drive business results through digital marketing and share innovation across Video, Vernacular Content, Voice, Artificial Intelligence and Virtual Reality, focusing on the strategy of utilizing the Digital and Social media potential to increase your brand presence and assuring your social media business approach.

With the aim to create a one-stop congregation for content creators, video platforms and advertisers from the online video industry the Summit brings together people who are passionate about marketing in the Digital world.

Who should attend:

  • Innovators
  • Senior marketers
  • Branders
  • Digital executives and professionals
  • Web & mobile strategists
  • Designers and web project managers
  • Business leaders
  • Business developers
  • Content Creators
  • Marketing Strategists
  • Data & Analytics Directors / Managers
  • Deliverability Specialists
  • CMO / CXO / CEO
  • Email Marketing –Strategists
  • Creative Directors
  • Product Marketers & Managers
  • Sales and Account Executives
  • Search Architects & Analysts
  • Social Media Managers
  • Entrepreneurs

Topics to be covered:

  • Demand Generation
  • The Role of Data in Marketing
  • Chatbots and Artificial Intelligence
  • Digital Marketing Strategy
  • Mobile marketing & retargeting
  • Measurement, ROI and Analytics
  • Web analytics & A/B testing
  • Paid search marketing & Geo-targeting
  • Product marketing & UX / UI
  • Assuring Brand Presence
  • Empowering through Marketing Automation
  • Influencer & Innovative Marketing
  • Content Marketing and Amplification
  • Predictive analysis & attribution
  • Conversion Rate Optimization
  • Targeting & Optimization
  • Video Marketing
  • Web Experience Management

7+ Professional Speakers

50+ Delegates

Networking Session


Register Via Townscript

Our speakers

  • Peter Yu

    MULTEK

  • Michiel Den Haerynck

    HSBC

  • Douglas White

    PRDA

  • Martin Liu

    Shootsta

  • Shivang Jhunjhnuwala

    Shootsta

  • Michelle Mak

    Dun & Bradstreet

  • Jens Ponnet

    NGData

  • Jonathan Tilbury

    Conversant Asia Pacific

PROGRAM

Unicom

About Unicom

10mins

Douglas White, CEO, PRDA

Topic Abstract

Digital strategies are complex when taking into account the many channels, algorithms, customer segments, content choices and the changing digital landscape. Douglas uses is proven 5 Step 4 KPI method to take the pain out of strategy and execution. When a strategy is based in basic business principles, process and aligns with measurable and meaningful KPIs connected with business objectives the reward is big. More importantly it is easier to execute, monitor and is sustainable. People/ Tech/ Data/ Results.

Michelle Mak, Senior Director, Customer Education, Dun & Bradstreet

Topic Abstract

The giddy growth of technology and social media has empowered marketers in value creation across touch-points with customers . Let’s find out how a marketing leader shall wield growing power with technology, leverage the behaviour funnel and maximize customer lifetime value (CLV).

Martin Liu, Business Development Manager, Shootsta

Shivang Jhunjhnuwala, Business Development Representative, Shootsta

Topic Abstract

  • How to get started with video
  • Rethinking your content for vertical storytelling
  • Content considerations when trying to achieve your overall objectives and case studies

Peter Yu, Chief Strategy Officer & Chief Marketing Officer, MULTEK

Topic Abstract

Tapping China’s large and growing market often requires doing things differently than traditional “Western” marketing practices. The importance of government relations, different attitudes in press media, and mega-platforms like WeChat, all indicate that businesses cannot take the same “global” approach to China marketing…

This talk will share how Multek, a B2B manufacturer of printed circuits founded in the US, significantly elevated its brand awareness in China through simultaneously engaging local media and participating in government programs. Besides strengthening press and government relationships, which often goes hand in hand in China, Multek has also leveraged WeChat and other digital marketing channels to engage Chinese audiences. In addition to imparting insights on communicating to the China market, this presentation will also share how Multek’s marketing team operates and what services it provides.

Topic Abstract

Discuss and Debate over the best Digital and Social Media Marketing strategies at a unique conjuncture where you get to come face to face with the best and talented; illustrating, studying and analysing the merger of contents and ideas from all who are here to join and learn.

Michiel Den Haerynck, Messaging Specialist, HSBC

Topic Abstract

Understand the hidden potential of content marketing and storytelling. Start applying content marketing strategies to drive traffic, awareness, and sales. Unlock the potential of empathy and innovate through clear messaging. And while we are at it, let’s talk funnels as well.

Jens Ponnet, Vice President of Professional Services and Operations, Asia-Pacific, NGData

Topic Abstract

How do you derive customer\'s DNA from your existing marketing database to do personalised marketing Abstract: NGData is a company where we truly believe in helping marketers provide the most relevant interactions to your customers. We help to reach various stages of the marketing journey by unlocking valuable data using our Intelligent Engagement Platform (IEP). Using data and marketing analytics to create a 1:1 real time interactions with your customers. Our IEP is also a self-service model whereby you can rely on your own team to create the most relevant experience to trigger the personalised campaigns for your customers.

Jonathan Tilbury, Regional Director, Conversant Asia Pacific

Topic Abstract

Has the advent of data become a hindrance or an advantage to brands in marketing. What has been added and what has been lost in the process of making brands marketing work in a real time constantly on environment. A presentation in 3 parts. Which is broad strokes but provides a wider understanding.

1) Is Content still King? Has creative and brand messaging actually improved with the ability to find and dynamically curate a brands messaging in real time?

2) Does having significant amounts of data on an individual even in an anonymous context even mean that you know them; how long is the data persistent and relevant for?

3) Marketing economics, has it become more expensive to market online these days, Does the additional cost for this more refined targeting through data actually translate into a better ROI? How to address this?

Venue

Regal Riverside Hotel

Address

34-36 Tai Chung Kiu Rd, Sha Tin, Hong Kong
Phone:+852 2649 7878

Register

Register Via Townscript

BRAND YOUR ORGANISATION

Standard Price : USD 1500

You can choose to strategically brand your organisation as per the below offer

Package includes:

1. Speaking Slot - 30-45 minutes

2. One additional pass apart from Speaker

3. Space to keep standees/roll-ups

4. Website Branding and cross-linking to your website

5. Logo on Agenda

6. Name Tag Branding

7. Brochure Inserts - You can bring along offerings of your services/products. We will add them as part of the conference kit

8. Social Media Promotions about your company sponsoring the event


Register Via Townscript

SPEAKER RESPONSE FORM



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DISCLAIMER AND INDEMNITY

Confirm your CANCELLATION in writing up to 15 working days before the event and receive a refund less a 10% service charge. Regrettably, no refunds can be made for cancellations received less than 15 working days prior to the event.

However, SUBSTITUTIONS are welcome at any time and is done at no extra cost. The organisers reserve the right to amend the programme if necessary.

Important Disclaimer:The organizers reserve the right to make substitutions or alterations and/or cancel a speaker(s) if deemed necessary by circumstances beyond its control.

INDEMNITY: Should for any reason outside the control of UNICOM Training & Seminars (P) ltd (hereafter called UNICOM), the venue or the speakers change, or the event be cancelled due to industrial action, adverse weather conditions, or an act of terrorism, UNICOM will endeavour to reschedule, but the client hereby indemnifies and holds UNICOM harmless from and against any and all costs, damages and expenses, including attorneys fees, which are incurred by the client. The construction validity and performance of this Agreement shall be governed by all aspects by the laws of India to the exclusive jurisdiction of whose court the Parties hereby agree to submit.