Archive for July, 2014

Amazon Counters Flipkart, Announces Additional $2 Billion Investment in India

30 Jul

A day after Indian e-commerce company Flipkart announced it had raised $1 billion in funding, the biggest every by an e-commerce, and the second biggest round of funding worldwide, Amazon has announced plans to invest an additional $2 billion in the Indian market.

Amazon said the funds would be used “to support its rapid growth and continue to enhance the customer and seller experience in India.”

“After our first year in business, the response from customers and small and medium-sized businesses in India has far surpassed our expectations,” said Jeff Bezos, founder and CEO of “We see huge potential in the Indian economy and for the growth of e-commerce in India. With this additional investment of US $2 billion, our team can continue to think big, innovate, and raise the bar for customers in India. At current scale and growth rates, India is on track to be our fastest country ever to a billion dollars in gross sales. A big ‘thank you’ to our customers in India – we’ve never seen anything like this.”



CTS is India’s most favourite software testing company by software testers

30 Jul
Greetings from UNICOM Learning – Global professional conference organising company on emerging technology and processes (Big Data, Cloud, Internet of Things, UXUI, Quality, Agile, Next Gen Testing, Mobility, Social, DevOps, Next Gen Programming and Technology Leadership) across 10 lacs+ IT professionals, 5 continents and 10 countries.

Please join me in congratulating Cognizant Technologies for being voted as India’s most favourite Company in Software Testing. This position was earned by CTS thanks to the robust voting by 14000+ testers in India.

L&T Infotech and TCS bagged the 2nd and 3rd position respectively. More details on our website.

Selection Process

UNICOM Learning conducted India Testing League – #1 corporate contest on Software Testing. Based on round one of Indian Testing League that was held on June 17, 2014, where 3402 teams from 796 companies participated, we selected the top 50 organizations whose testers participated in ITL 2014 and made it to the semi-finals. This was the first time when employees of a company worked hard to get his/her company to the top.

With these Top 50 selected organizations we started a massive voting campaign to identify the most popular software organization in India in testing. 14000+ online votes were given in 13 days.

List of Top 50 companies in 2014 are :

Aditi Technologies Alcatel-Lucent India Limited Allstate Aricent
Attra Infotech Pvt Ltd Avaya India Pvt Ltd Barclays Technology Centre India Cognizant Technology Solutions (Winners)
3DPLM Software Solutions Limited Ericsson Globallogic HCL
Hexaware Technologies Ltd HP IBM iGATE Global Solutions
Impetus InfoTech (I),Pvt. Ltd InfoCepts Infosys InMage System
Intuit L&T Infotech Lexmark International (India)Pvt Ltd Magic Software Pvt Ltd
Mahindra Comviva Mindfire Solutions Mindtree Ltd Mphasis
Nagarro Software Nitor Infotech Pvt Ltd NTT Data INC Persistent Systems
Philips Quanticate International QUINNOX Safenet Infotech Pvt. Ltd.
Samsung Schneider Electric Scientech Technologies Pvt. Ltd. Solartis Technology Services Pvt. Ltd
SPAN Infotech India Pvt Ltd TCS Techizen Tech Mahindra
Thinksoft ThoughtWorks Vlogic lab WELLSFARGO
Winshuttle Wipro


Highlights of WCNGT 2014

24 Jul
97 paid Delegates attended pre-conference workshops where we brought in choicest trainers from across the country to take 5 exquisite workshops held from Jul 14-16

352 paid Delegates attended our conference held on Jul 17-18 at Hotel Le Meridien. 257 attended day 1 only, 52 attended day 2 only, while 180 attended both the days.

This participation (97+352=429) is almost twice the attendance of similar conferences held by other testing groups in India.

4500+ Testers and QA Professionals from 7 countries and 500+ organizations participated in Indian Testing League, India’s #1 Corporate quiz on Software testing and QA. This event was run by WCNGT and KPMG. Testers from TCS won the coveted “India’s most intelligent Testers” prize and certificates.

CXO dinner meet on DevOps was organised where 8 CXOs from eminent organisation participated. This event was sponsored by Tech Mahindra and CAS Technologies

  • Our “Call for Paper” had 142 submissions from 78 testers.
  • Conference had 34 speakers.
  • WCNGT had multiple tracks – Test Leadership, Test process and management, Agile Testing, DevQAOps, Automation, Emerging Technologies and Innovation/Customer talk
  • KPMG conducted a Next Generation Testing survey to assess the current mood and progress of Testing companies in India. This survey was taken by over 90% of attendees at the conference on Day 1.

Delegate Profile:

  • Senior Management (Directors, CXOs, Head, Sr VP) : 18%
  • Middle Management (Sr Managers, Sr Test Architects, QA Lead, Test Managers): 36%
  • Testers and QA Executives : 26%
  • Sales, Marketing, Free Lance Consultants, Sponsors, Exhibitors : 20%

Industry represented:

  • Indian IT Services : 27%
  • Multi National IT Services : 15%
  • BFSI IT : 7%
  • Retail IT: 7%
  • Healthcare IT: 19%
  • Telecom IT: 9%
  • Manufacturing IT : 6%
  • Testing Product : 10%


Platinum Sponsors: TCS, Tech Mahindra, CA Technologies

Knowledge Partner: KPMG

Bronze Sponsors: Testmile, Lastmile, Agile Testing Alliance, Test Insane.

WCNGT Conference Pics

Top 50 Software Testing Companies Pics

CXO Meet Pics

Future Plans in Software Testing:

[1] NGT Chicago will be held on Sep 18 in 2014. This event shall be co-located with Devops Summit on the same location.

[2] NGT Singapore on 30 Oct 2014

[3] Agile Testing Conference on Nov 7, 2014 in Bangalore

[4] India Testing Week

  • 08 Nov Sat – Chandigarh
  • 11 Nov Tue – Chennai

  • 12 Nov Wed – Delhi

  • 13 Nov Thu – Hyderabad
  • 14 Nov Fri – Mumbai

  • 15 Nov Sat – Pune/ Bhubaneswar

[5] 2015 events

  • NGT Sydney – Feb
  • NGT Malaysia – March
  • NGT Vietnam – April
  • NGT Australia – May
  • NGT San Francisco – June
  • NGT South Africa – June
  • NGT Switzerland – August
  • WCNGT Bangalore and Test Expo – July
  • NGT Chicago – Sep
  • NGT Brazil – Oct
  • NGT Singapore – Oct
  • NGT Beijing – Nov
  • NGT Tokya – Dec

Nitesh Naveen
Nitesh Naveen

Twitter: @NGTConf


Research Today Can Become Trend Tomorrow – WCNGT Conference

24 Jul

I here take the pleasure to write the experience of my team attending WCNGT-World Conference Next Generation Testing Conference held at hotel Le Meridian on 17.7.2014 &18.7.2014. We are together around seven members who were attending conference for the first time. Very obviously we were very excited to know and see the conference as well. The presenters were among the best practitioners from around the globe, and many attendees travel thousands of miles specifically for this conference.

I think that was the day where we woke up early in the morning after long days. Just to be first for the conference and carry the work assigned. As discussed in the meeting previous day at office all were neatly dressed in Formals and were looking pretty good. It was a proud moment to say we are from UNICOM learning who has organized this event.

Next comes the work…! Yes as we were new to the conference as organizer, we were quite confused to start the work. Very obviously started troubling our seniors…! Gradually came to know what should be done. Conference organizers’ roles vary, but the work encompasses identifying potential business, researching, writing, planning and running all aspects of conferences on behalf of a client or own organization. As well as planning a conference in advance, they will usually be present during the event to deal with any issues as they arise.

The theme for WCNGT – World Conference Next Generation Testing 2014 is “Testing – Leadership, Process & Innovation, Emerging Technologies & Dev-QA-OPS”. The technology we work with changes at a rapid pace. Some testing practices stand the test of time; others become obsolete and irrelevant as the technology changes around them.

The first time coordinating the run was very challenging for us, but we have learned a lot of things along the way. From an event coordinator’s point-of-view, we had our ups and downs and some challenges during the first year. We obviously learned from our mistakes and put systems in place to improve the following conference. The team around us powered through everything and we managed to put in place a better charity run, all arranged on time. We got the word out by using various platforms, including social media – Twitter, Facebook, and Whats App.

What we learnt there was, Conference attendance is an important part of acculturation into the discipline, and one of the best ways to learn what people at other programs are doing and thinking about, one of the best ways to get out of the insular bubble that is your own program. Basically, that it is better to go see a good, smart speaker on a topic of only tangential interest than a bad speaker who is talking about exactly the thing you’re most interested in (in most cases). Making use of such a system of course also means that you check out the conference program ahead of time.

Workshops of WCNGT

Unlike many testing conferences, at WCNGT a third of each presentation is reserved for a “Panel Discuss” question-and-answer session, in which the delegates raise their new questions or questions related to the current panel discuss. With this format, delegates can satisfy their curiosity, raise doubts, and make presenters defend their positions. The conference also included a workshop where we can get hands-on and try out ideas we might have heard about, see how other testers test, and share our own experience. We’ll find testers hanging out in the hallways having in-depth discussions and challenging each other to demonstrate their testing skills. Everything about the environment is designed to support testers who want to excel at their craft.

Delegates Questioning Speakers

Next comes is our experience to take the interviews of Speakers It was pleasure to Interview some of the speakers on the topic they spoke and about future software testing and software testers. Got a chance to know more about testing and what future soft ware testers expect to serve them better by UNICOM with upcoming new topics.

We got a chance to meet Speakers like Mr.Diwakar Menon, Mr.Sharath Kumar, Mr. Santhosh Tuppad, Mr. Ranganath Naykar and few delegates who came from different organizations.

Few words of Mr.Diwakar Menon “Event is well organised, panel discussion was good, it was a mix of each of us bringing a new technology what skills need for the future and what kind of technology need to be implemented and also what skill testers need to improve and also I would to love to see academic research on testing -this can be a Research Today and it may become Trend Tomorrow”.

There were many instances we felt happy about! Dr.Shankar Ramamoorthy walked up to us and said you people are doing great coordination.The best most enjoyed part of the conference was listening to one of the speakers named Santosh Tuppad. He actually looked too young to probably speak and educate many software testers there. After announcing his session on stage he said “I don’t want to only present but I wanna Rock “! All that we were thinking was how could he present? Reason being he looked very young .And then he started speaking! It was so interactive and interesting we wanted to only listen more to what he had to convey!! He carried a very simple approach to convey what he wanted to; we also understood the technical things he explained non-technically! That was completely impressive and he did do what he said he just rocked!! WCNGT to us was an experience filled with Happiness, when spoke to Mr. Ranganath Naykar came to know about upcoming mobiles of Samsung and new medical equipments of Samsung, which sounds very interesting.

When spoke to delegates from different organisations, we got very good suggestions to improve our organisation and new topics what UNICOM should come up with.

The interesting part of the WCNGT was Indian Testing League – ITL finals. Though we didn’t understood most of the Question and Answers as well. But some answer we guessed was correct at that time we were at cloud nine…..

Final Participants of ITL

Winners of ITL

The exhibition was a great success, with exhibitors professing great satisfaction with their stand and all the support they received.


Mangala Jyothi, Manjula & Monica


Are Indian companies making enough sense of Big Data?

23 Jul
It’s no exaggeration to say that Big Data analytics, the process of capturing, managing and analysing massive amounts of data to generate useful information, was in part responsible in helping the Bharatiya Janata Party (BJP) and its allies secure the biggest election victory in more than three decades.

Taking a leaf from US President Barack Obama’s 2012 campaign that took recourse to analytics to garner votes, the BJP moved beyond just having a presence on social media websites such as Facebook, Twitter or Google Hangouts to holding workshops to educate candidates about social media practices, employed reputation management and analysis tools to identify and nurture social media influencers and enhance its brand.

While governments and politicians have historically been early adopters of newer technologies like Big Data analytics—the US National Security Agency’s much-criticized use of analytics to pry on conversations being a case in point—big companies the world over are following suit and are using sophisticated software to analyse the mountains of semi-structured and unstructured data, looking for hidden patterns, trends or other insights to help them better tailor their products and services to customers, anticipate demand and improve performance.

Companies are using analytics for everything from driving growth, reducing cost, improving operational excellence, recruiting better people to completely transforming their business strategy, according to a September 2013 report by consulting firm KPMG and lobby group Confederation of Indian Industry (CII).

In Singapore, for instance, Citigroup Inc. keeps an eye on customers’ credit card transactions for opportunities to recommend them discounts in restaurants. Santander Bank in Spain, the report said, uses analytics to send out weekly lists of customers who it thinks may be attracted to particular offers from the bank, such as insurance, to its branches.

Tesco PLC applies sophisticated analytics tools to its supply chain data to cut waste, optimize promotions and stock fluctuations, helping it save £100 million in annual supply-chain costs. WalmartLabs, the technology arm of Wal-Mart, acquired predictive analytics firm Inkiru in June 2013 to bolster its ability to create better customer experiences through data, the report said.

In India, though, Big Data analytics is in its infancy, according to Amit Khanna, partner, analytics at KPMG India, with most companies just learning to store data, known as data warehousing.

Big Data broadly involves three steps—storing data with master data management solutions and frameworks like Apache Hadoop (an open-source software framework for storage and large-scale processing of data-sets on clusters of commodity hardware) and Google Inc.’s BigQuery.

Next comes processing the data with tools like customer relationship management, business intelligence and statistical tools, and finally companies have to use, or apply, the insights culled from the data in their respective sectors.

How companies are using analytics

Telecom services providers such as Bharti Airtel Ltd and Vodafone Business Services, for instance, analyse usage and charging patterns with the help of predictive analytics. So do online travel agencies, e-commerce firms and car makers.

According to Sharat Dhall, president of online travel agency, his firm “is leveraging a combination of in-house and third-party technologies to develop a more holistic and consolidated view of customers and offer more personalized experiences to customers”.

India’s biggest automobile companies including Maruti Suzuki India Ltd, Tata Motors Ltd and two-wheeler maker Hero MotoCorp Ltd, have been sifting through large pools of data that they collect during customer interactions to accelerate decision-making, improve efficiency and sell more vehicles.

During a panel discussion organized by Mint in March, Amitabh Misra, vice-president (engineering) of online retailer Snapdeal, said that “every single decision that we make internally is based on analytics”. He pointed out that about 31% of the e-commerce company’s orders come through our analytics-driven systems.

Indian companies have the advantage of “picking up learnings from global clients”, according to Khanna, who pointed out that some Indian government departments too “are using Big Data analytics amazingly well”. He cited the examples of improved weather and storm forecasts by the country’s meteorological department.

According to Khanna, however, it’s only big companies in India that are applying data analytics to better customer experience and increase revenue while others “are simply learning to store Big Data in data warehouses”.

Banks, for instance, could potentially “map the lives of users” if they analyse all the data they have, such as credit card usage in the country and abroad, ATM usage and online and mobile banking transactions.

“With all this data, banks will know my income, food habits, brands I like, shopping habits, my preference for cash or credit cards, investments I make, etc. A smart decision maker can use all this data to provide me with better offers but as of now, it’s mostly global banks and global retailers that use Big Data analytics effectively,” said Khanna.

Market opportunity

The market potential, meanwhile, is huge for vendors of Big Data analytics services.

In a 5 September report, software lobby body Nasscom and CRISIL Global Research and Analytics forecast the global Big Data market opportunity to touch $25 billion by 2015 from $5.3 billion in 2011, and the Indian industry to grow five-fold from the current level of $200 million to touch $1 billion by 2015.

The report added that the information technology services segment will be the major contributor to the Big Data services market.

A 27 June report by software lobby body Nasscom and Blueocean Market Intelligence pegged the Indian analytics market to cross the $2 billion mark by fiscal 2018.

“The availability of humongous un-interpreted data (Big Data), created through global connectivity via smartphones and other smart devices and the need for analysis of consumer behaviour has thrown up plethora of opportunities for the IT sector, which we believe will be the next growth driver,” according to a 30 January report by Edelweiss Securities Ltd.

The report added that “…going by investments in these technologies, we prefer Infosys Ltd, HCL Technologies Ltd, Tata Consultancy Services Ltd, Tech Mahindra Ltd and Persistent Systems Ltd.”

Wipro Ltd’s “analytics and information management” service has been growing ahead of the group’s revenue, according to a 23 April report by brokerage Prabhudas Lilladher Pvt. Ltd.

On 18 April, Wipro said it has increased its stake in US-based Big Data and analytics company Opera Solutions to 12.5%. It had acquired a 6.5% stake in Opera in May 2013 for about $30 million, and analysts said the company might have spent a similar amount to pick up the additional stake. Wipro did not disclose the amount.


Companies have to understand what data to collect, and how to integrate it. Moreover, implementing the right solutions to accurately analyse and interpret the data, and reacting in a timely fashion to insights as they arise, are equally important challenges for companies.

For vendors, the success of Big Data will also depend on a large skilled talent pool. However, it’s the shortage of skilled professionals which may prove to be the biggest challenge for the industry.

The US alone is expected to witness a shortage of 190,000 data scientists by 2018. In India, Big Data analytics and related IT services will create an estimated 15,000-20,000 specialist jobs by 2015.