Archive for the ‘Big Data Analytics’ Category

Contest > Analytics And Big Data > Big Data Champions League 2018

20 Feb

About Big Data Champions League 2018:
The 5th edition of the annual corporate quiz contest on Big Data, Big Data Champions League 2018 is back! Purpose of this contest is to identify India’s most knowledgeable Big Data and Analytics Professionals. Will you bring laurel to your organization and to yourself?

Big Data Champions League will be organized by UNICOM in 2018.

Over 4000 IT professionals from 800+ companies in India and abroad would be participating, with experience ranging from 6 months to 25 years and professionals in Big Data.

Big Data Champions League 2016 Winners

1st Prize – HPE -C.V. Goudar, Data Scientist & Shyam Mohan Pagadir, Data Scientist, HPE, Bangalore
2nd Prize – Innovators, Ojasvi Harsola, Senior Consultant & Jaswinder Singh, Lead Consultatnt, Saama Technologies, Pune
3rd Prize- DataBiz, P Vivekanandan, Data Scientist & Rajesh Kommuru, Data Scientist, HPE, Bangalore
Big Data Technology Champions League is an initiative of Big Data Visualization 2018 and UNICOM to run India’s most prestigious Corporate Quiz on Big Data Technologies. BDTCL will be presented by UNICOM.

List of Topics that will be covered in Big Data Technology Champions League 2018:

Columnar MPP analytical database
Machine Learning
Data Science
Data Mining
Big Data in the cloud

Game Plan:

Qualifier Round 1: Online, 07th March, 2018 – Duration 30 Mins (Time: 4:00-4:30 PM) FREE

Link to take the quiz would be sent to nominees via email 2 days before the quiz
Quiz can be taken from anywhere – office / home / browsing centres, etc.
This round will be for 30 minutes. You will have to answer 40 Multiple Choice Questions
Questions have been designed to be generic covering all areas of Big Data Technology. Most delegates will find questions to be easy.
Based on performance selected teams will be qualified for Round 2.
Selected Candidates will be informed via Email.

Semi-Finals in Bangalore on (13 April 2018) PAY (08:15-08:45 AM)

Format – Pen and Paper based quiz.
This round will be for 30 minutes. You will have to answer 20 Multiple Choice Questions and 2 Situational and Subjective Questions
Top 04 teams will go to finals.
Certificates will be provided to all semi-finalists

Finals with 4 Teams in Bangalore (13 April 2018) (Time: 4:30-5:00 PM)

Format – Oral quiz to be held on stage
Quiz will have Audio and Video Rounds/Multiple Choice with Live scoring. Contest Format will be explained at the beginning.
This round will be for 30 minutes. You will have to answer 20 Multiple Choice Questions and 2 Situational and Subjective Questions
Result will be announced at the Venue by 5.30 PM. Winners and Runners-Up Teams will be given Prizes by our Chief Guest.

What’s the Best Big Data Team taking home?

Winning Team – Gold Certificates and Gold Medal to the winners
First Runner Up Team – Silver Certificate and Silver Medal to both players in the team
Second Runner Up Team – Bronze Certificate and Bronze Medal to both players in the team
Winners shall be facilitated with the awards on the same day of conference (i.e. 13 April, 2018) at the venue.
Every semi-final participant will be getting the certificate.


Who is eligible for Big Data Technology Champions League’2018?

Anyone who is professionally involved in Analytics/Big Data(at all roles)is eligible
Student/Fresher is not eligible

Is there any participation fee?

There is no participation fee to take Qualifier Round.
Teams get selected for the Finals need to pay INR 15,000 + GST per team as participation fee. This fee includes Attendance @ SemiFinals and Big Data Visualization 2018 in Bangalore on 13 April 2018..

How to Enrol for Big Data Technology Champions League’2018?

Corporate Nomination :

A Team* of two needs to enrol together by sending an email to with following details of each participant:
Team Name | Full Name | Email Id | Phone Number | Company Name | Designation | Team name | Comments (If Any)
*More than one team can be nominated by a company

Non-Corporate Nomination :

If your company is not nominating you and your friend, then you can still nominate your team
A Team* of two needs to enrol together by sending an email to with following details of each participant:
Team Name | Full Name | Email Id | Phone Number | Company Name | Designation | Team name | Comments (If Any)

FAQ Big Data Technology Champions League’2018 (Frequently Asked Question)
I am managing Testing team. Am I eligible?
Yes, This contest is open to all corporate citizens who have passion for Software Development & Big Data.
I am a free-lance consultant in software development/testing. Am I eligible?
Yes, This contest is open to all experience professionals (working or freelancing) who have passion for software development.
I am interested but do not have a partner. Can I still participate?
No, This contest needs to be registered in a group of two. Single nomination is not acceptable. So kindly find a suitable partner and register.
I am not in software domain. Can I participate?
Yes, you can try your luck. 🙂
My friend and I are students and passionate about Hadoop. Can we participate?
No, This contest is not for students.
My friend and I have corporate experience but currently not working. Can we participate?
I am from company A and my friend is from company B. Both work on Big Data Projects. Can we participate?
What will be difficulty level of quiz questions?
All quiz questions are expected to be at basic to intermediate level



Analytics And Big Data-(Business Analytics with R – Instructor-led Online Training)

05 Dec

Analytics And Big Data
Business Analytics with R – Instructor-led Online Training

Visit us for more info & Register here:


Data Storytelling with Visualization (workshop)

24 Oct

Data Storytelling with Visualization (workshop)

We love all things data, and we’re always on the lookout for with new ways to visualize the world around us. Occasionally, though, we need a little inspiration. These quotes inspire us, reminding us why visualization matters.

As data becomes increasingly ubiquitous, companies are desperately searching for talent with these data skills. LinkedIn recently reported data analysis is one of the hottest skill categories over the past two years for recruiters, and it was the only category that consistently ranked in the top 4 across all of the countries they analyzed. Interestingly, much of the current hiring emphasis has centered on the data preparation and analysis skills—not the “last mile” skills that help convert insights into actions. Many of the heavily-recruited individuals with advanced degrees in economics, mathematics, or statistics struggle with communicating their insights to others effectively—essentially, telling the story of their numbers.

The need for more data storytellers is only going to increase in the future. With the shift towards more self-service capabilities in analytics and business intelligence, the pool of people generating insights will expand beyond just analysts and data scientists. This new breed of data tools will make it easier for people across business functions to access and explore the data on their own. As a result, we’re going to see an unprecedented number of insights being generated within companies than ever before. However, unless we can improve the communication of these insights we will also see a poorer insight-to-value conversion rate. If an insight isn’t understood and isn’t compelling, no one will act on it and no change will occur.

It’s important to understand how these different elements combine and work together in data storytelling. When narrative is coupled with data, it helps to explain to your audience what’s happening in the data and why a particular insight is important. Ample context and commentary is often needed to fully appreciate an insight. When visuals are applied to data, they can enlighten the audience to insights that they wouldn’t see without charts or graphs. Many interesting patterns and outliers in the data would remain hidden in the rows and columns of data tables without the help of data visualizations.

Data visualization expert Stephen Few said, “Numbers have an important story to tell. They rely on you to give them a clear and convincing voice.” Any insight worth sharing is probably best shared as a data story. The phrase “data storytelling” has been associated with many things—data visualizations, infographics, dashboards, data presentations, and so on. Too often data storytelling is interpreted as just visualizing data effectively, however, it is much more than just creating visually-appealing data charts. Data storytelling is a structured approach for communicating data insights, and it involves a combination of three key elements: data, visuals, and narrative.


Training Name : Data Storytelling with Visualization

Date : 29th November, 2017

Pricing : INR 9,000 + GST


Session Time
Visualization as a Data Story Telling technique 9:00 AM to 10:00 AM
PowerBI – Getting Around
Demo / Teaser Session 10:00 AM to 10:30 AM
Connecting to a data file and Data Preparation
Basic reporting with different charts 10:30 AM to 11:30 AM

Bar, Pie, Line, Scatter, Bubble, Treemap, Funnel 11:30 AM to 1:00 PM
DAX Commands 2:00 PM to 3:00 PM
Custom Visuals 3:00 PM to 4:30 PM
Power BI on Cloud and Quick Insights 4:30 PM to 5:30 PM

Workshop,Data Storytelling with Visualization


Data Visualization Summit 2017

17 Aug

What is Data Visualization ?
Data visualization is a general term that describes any effort to help people understand the significance of data by placing it in a visual context. Patterns, trends and correlations that might go undetected in text-based data can be exposed and recognized easier with data visualization software.

Why Data Visualization ?
A primary goal of data visualization is to communicate information clearly and efficiently via statistical graphics, plots and information graphics. Numerical data may be encoded using dots, lines, or bars, to visually communicate a quantitative message. Effective visualization helps users analyze and reason about data and evidence. It makes complex data more accessible, understandable and usable. Users may have particular analytical tasks, such as making comparisons or understanding causality, and the design principle of the graphic (i.e., showing comparisons or showing causality) follows the task. Tables are generally used where users will look up a specific measurement, while charts of various types are used to show patterns or relationships in the data for one or more variables.

Data visualization is both an art and a science. It is viewed as a branch of descriptive statistics by some, but also as a grounded theory development tool by others. The rate at which data is generated has increased. Data created by internet activity and an expanding number of sensors in the environment, such as satellites, are referred to as “Big Data”. Processing, analyzing and communicating this data present a variety of ethical and analytical challenges for data visualization. The field of data science and practitioners called data scientists have emerged to help address this challenge.

Because of the way the human brain processes information, using charts or graphs to visualize large amounts of complex data is easier than poring over spreadsheets or reports. Data visualization is a quick, easy way to convey concepts in a universal manner – and you can experiment with different scenarios by making slight adjustments.

Data visualization can also:
– Identify areas that need attention or improvement.
– Clarify which factors influence customer behavior.
– Help you understand which products to place where.
– Predict sales volumes.

Unicom Shall be Organising 1 day Event on Data Visualization on September 01st in Mumbai. This event is desgined after lot of research, advise from industry experts and voice of customer.

This event will bring together industry professionals and thought leaders from the field of Data Visualization. It will help you in understanding and implementing data visualization in your business/for your client . It will also provide an excellent opportunity to interact and network with some of the top minds.

Registration link

Benefits of sponsorship

This is a great opportunity to strategically brand your organization. As a sponsor, you will receive a tremendous amount of visibility and numerous other benefits at the conference.

Sponsorship Levels

Platinum Sponsor (Limited to 2)

Gold Sponsor (Limited to 3)

Knowledge Partner (Limited to 1)

Silver Sponsor (Limited to 4)

Bronze Sponsor (Limited to 4)

Conference Bag Sponsor (Limited to 1)

Track Sponsor (Limited to 2)

A-La-Carte (Open)

Standard Price : Rs 30,000

You can also choose to strategically brand your organisation as per the below combo offer.

Package includes:

Full day attendance to the event

Website branding

Logo on brochure

Speaking Slot – 30 minute presentation slot or panel discussion (optional)

Lanyard branding

Brochure inserts
Link:Visit us


Data Visualization in Today’s World

13 Jul

Next Frontier For a Connected Enterprise. (PRNewsfoto/Scalable Digital)

Data Visualisation Summit 2017
History of Data Visualization

The concept of using pictures to understand data has been around for centuries, from maps and graphs in the 17th century to the invention of the pie chart in the early 1800s. Several decades later, one of the most cited examples of statistical graphics occurred when Charles Minard mapped Napoleon’s invasion of Russia. The map depicted the size of the army as well as the path of Napoleon’s retreat from Moscow – and tied that information to temperature and time scales for a more in-depth understanding of the event.

It’s technology, however, that truly lit the fire under data visualization. Computers made it possible to process large amounts of data at lightning-fast speeds. Today, data visualization has become a rapidly evolving blend of science and art that is certain to change the corporate landscape over the next few years.
Data visualization: A wise investment in your big data future

With big data there’s potential for great opportunity, but many retail banks are challenged when it comes to finding value in their big data investment. For example, how can they use big data to improve customer relationships? How – and to what extent – should they invest in big data?

In this Q&A with Simon Samuel, Head of Customer Value Modeling for a large bank in the UK, we examine these and other big data issues that confront retail bankers.

Data Visualisation conference
Why is data visualization important?

Because of the way the human brain processes information, using charts or graphs to visualize large amounts of complex data is easier than poring over spreadsheets or reports. Data visualization is a quick, easy way to convey concepts in a universal manner – and you can experiment with different scenarios by making slight adjustments.

Data visualization can also:

Identify areas that need attention or improvement.
Clarify which factors influence customer behavior.
Help you understand which products to place where.
Predict sales volumes.


Renowned Financial Analyst Dr. Anders Bally to speak in Mumbai at Financial Analytics Summit

07 Nov


ab   During his time as a financial analyst and fund manager in Zurich, Switzerland in the 90’s, Dr. Anders Bally had a vision to connect the world and democratize wisdom of the crowd. Like most innovators, he identified the key obstacles in how financial news was used and assimilated, and found a cutting-edge solution. 20 years later, having built a number of companies, Bally received the 2016 Swiss Fintech Award for bringing his vision to life with Sentifi.

Sentifi has become the most recognized name in crowd-based artificial intelligence for financial information in key markets including Europe and Asia. After seeing the emerging power of the financial market in India, Bally is honored to visit Mumbai, India, as the keynote speaker for UNICOM’s first Financial Analytics & Blockchain Summit on Nov. 10 and 11.

“The world we are living in is changing daily, even hourly,” said Bally. “Globally, there are 2.2 billion people connected to social media, sharing their knowledge, opinions and judgments.” In his keynote speech, dubbed “The Financial Information Paradigm Shift,” Bally will explain the transformation — from traditional media to social media — and how the financial community should address and access this information.

In the workshop “Integration of Crowd-Intelligence in Financial Analyses and Investment Decisions” later in the day, Bally will give an insider’s view on different ways to tap into crowd-intelligence and extracts unlimited information to turn into financial insights that can maximize investment strategies.

“It’s my first time in India, and a great honor to be the keynote speaker for UNICOM” said Bally. “I’m looking forward to introducing Sentifi to the country’s financial markets; as well as connecting everyone to the power of our crowd intelligence technology.”

Established in 2010 with headquarters in India and the U.K., UNICOM hosts a variety of events around the world including conferences, contests, webinars, public workshops, certified training courses and networking events. With this summit, UNICOM hopes to address and ignite conversations about the hottest topics and trends in the financial sector, including big data, market perspectives, blockchain, fraud and cybersecurity.


Will you be the Agile Champion of 2015?

17 Apr

Agile Olympiad is an initiative of India Agile Week (IAW 2015) June 12-17 and UNICOM Agile Thoughtleaders to run India’s most prestigious Corporate Quiz on Agile Methodology. This contest also gets participation from several other countries, making it a global contest.

Every year hundreds of Agile Enthusiasts participate and enjoy this experience and bring laurels to themselves as well as to their companies, whose contribution in building an Agile champion cannot be denied.

Visit our website to learn about Agile Olympiad‘s past winners

What makes this corporate contest unique is that almost every company, that is running an Agile project, encourage their employees to participate. Participants then form a team within the organization to do group preparation on the topics provided by the Olympiad committee. Several HR’s of reputed organization have confirmed to me that they have found this active learning more effective than any training they have given on Agile. This sounds as music to our ears as UNICOM’s core belief is to Develop professionals into a global though leader and minimize the learning cost via maximizing the skills gained.

Additional bonus to the contestants is to attend India Agile Week conference @ their city. India Agile Week runs across 6 cities every year in 2nd week of June. In this conference, we share the best practices followed by Indian companies where they are innovating to run Agile suiting their culture and employees temperaments. While other Agile conferences suggest their delegates to change themselves, India Agile Week encourages them to focus on innovation. Our patrons understand this difference and join us all over India to share their stories and learn from their peers.

To view Conference website visit our home page: Click Here

Our Sincere thanks to Tathagat Varma, Founder ThoughtLeadership for agreeing to host the Finals of Agile Olympiad 2015. His work for Agile Olympaid 2014 finale can be seen here:

These are my thoughts. Please do write to me if you think you shall like to participate or join the Olympiad committee.


Tech- Mahindra emerges as the winners at ‘World Business Excellence Summit’

01 Apr
1st Winner of IQL 2015

1st Winner of IQL 2015

Unicom Learning, a Global B2B platform for IT industry and KPMG India together presented the 2ndedition of ‘World Business Excellence Summit 2015’ at Movenpick, Bangalore recently with the theme “Meet Leaders in Business Assurance”. Two contests viz. INDIA QUALITY LEAGUE 2015 and the IT MANAGER OLYMPIAD 2015 was held together under the World Business Excellence summit. The contest had several rounds including online written tests, on stage quiz etc. This event saw thousands of QA professionals from 112 companies participating from across the nation.

Mrinal Chatterjee and Dipan Lahiri from Tech Mahindra emerged as the proud winners of the prestigious India Quality League 2015. Whereas, Samgram Das, Associate Director – IT IS and Arvind Rao, Director – Development from Team Zyme Techno Camp Zyme Solutions emerged as the winners and grabbed the Gold.

In the earlier edition of one day conference on World Business Excellence Summit, the best practices used like the Balanced Scorecard, Lean, the Six Sigma, Agile, ISO, CMMI, Change Management, People and cultural issues were discussed. This year the focus was on LEAN, KANBAN, ScrumBan, DevOps, Innovation Games and Mind Mapping along with other important frameworks and issues related to quality assurance and change management. Like last year, this year too the focus was to have INTENSE, HANDS-ON and PRACTICAL presentations, so that one can learn and execute these frameworks at their organization.

Congratulating the winners Nitesh Naveen, Co-founder and CEO of UNICOM Learning shared, “I wish all the best to the winners and my heartiest congratulation to Tech Mahindra and Zyme Solutions for having this year’s India’s most knowledgeable quality champions with them”.

World Business Excellence Summit 2015


1st Place “Gold”- Team the Dark Horses Won “GOLD – 1st Place” from Tech Mahindra – Mrinal Chatterjee & Dipan Lahiri
2nd Place “Silver” – Team Atos Excellence Won “SILVER – 2nd Place” from @ATOS – Samir Umrikar & Ramesh Ramanathan
3rd Place “Bronze” – Team QRM Deloitte Won “Bronze – 3rd Place” from Deloitte Consulting – Neetu Kar & Shrikrishna Pandey. 


1st Place “Gold” – Team Zyme Techno Champ from Zyme Solutions- Sangram Das, Associate Director – ITIS & Arvind Rao, Director – Development.

2nd Place “Silver” – Team Zyme IT Team from @Zyme Solutions – Santosh Phalle, IT Manager & Binaybhusan Nanda, IT Manager

3rd Place “Bronze” – Team TechMighty from Tech Mahindra- Pankaj Kumar, Test Manager & Piyush Sinha, Test Lead.

About UNICOM Learning

Unicom Learning is a leading player in the Knowledge Forum industry giving a Global B2B platform for the IT industry founded by Professor Gautam Mitra (Chairman & Co-Founder) and Nitesh Naveen (CEO & Co-Founder). The organisation holds 150 knowledge conferences (forums) across the globe annually, out of which 100 are held in India. UNICOM has close to 10,000 professionals attending each of these conferences cum training platforms. Over the years, Unicom Learning has gained deep insights with organising knowledge forums in multiple disruptive technology domains like, Agile, Big Data, Cloud computing, Internet of All Things among others. UNICOM Learning’s knowledge partners include KPMG, CISCO, INTEL, Tech Mahindra and Mahindra Satyam among others.  For further information; visit




Unicom Learning’s Plan and Invitation

22 Aug

Greetings from UNICOM Learning – India’s largest Professional conference organising company and leading player in knowledge share!!!

Last month we went back to our drawing board to plan for next year’s conference on Cloud, Big Data, Social, Media, IoT, Testing, Agile, UXUI Design, NextGen Programming and DevOps. We involved our past delegates and speakers and have been getting several suggestions since then.

Now we want to involve you to join our [1] Advisory Board [2] Conference Speaker Identification Committee [3] Core-Committee member, as we understand that we share same passion in knowledge sharing, developing professionals, creating global executives and enriching organizations. None of these roles have monetary incentives. However there are several benefits and goodwill to collect from IT community. 🙂

Following are some of our forthcoming initiative which should interest you.

[1] India Business Development Summit: A must attend event for Sr Managers, Pre-sales Consultants, Sales &Marketing Executives, and CMOs.

 Dates & Cities  Program Agenda
 22 Aug 2014 – Mumbai  Click Here
 27 Aug 2014 – Delhi  Click Here
 28 Aug 2014 – Bangalore  Click Here

[2] Business Development Champions League: Contest to identify India’s most knowledgeable Sales & Marketing Executive

 Dates & Cities  Program Agenda
 1st Round (online) – 12 Aug 2014  Click Here
 Semi Finals (Mumbai, Delhi, Bangalore)  Click Here
 Finals(28 Aug 2014 Bangalore)  Click Here

[3] India Mobility Week: This conference will share the latest happening in the world of enterprise mobility

 Dates & Cities  Program Agenda
 18 Sept 2014- Delhi  Click Here
 20 Sept 2014- Pune  Click Here

[4] Emerging Technology Summit: A 2 day Conference where you get to know all that is emerging in Technology.

 Dates & Cities  Program Agenda
 25,26 Sept 2014 – Bangalore  Click Here

[5] Technology Olympiad: Contest to identify India’s most knowledgeable techie.

 Dates & Cities  Program Agenda
 1st Round (online) – 03 Sept 2014  Click Here
 Semi Finals (25 Sept 2014 – Bangalore)  Click Here
 Finals(25 Sept 2014 – Bangalore)  Click Here

[6] India Internet of Things: Learn how technology shall connect lives. India’s first conference and expo on IoT

 Dates & Cities  Program Agenda
 28 Oct 2014 – Bangalore  Click Here
 29 Oct 2014 – Delhi  Click Here
 30 Oct 2014 – Mumbai  Click Here

[7] Big Data Australia: Learn Big Data story implementations

 Dates & Cities  Program Agenda
 13 Aug 2014 – Sydney  Click Here
 15 Aug 2014 – Melbourne  Click Here

Are Indian companies making enough sense of Big Data?

23 Jul
It’s no exaggeration to say that Big Data analytics, the process of capturing, managing and analysing massive amounts of data to generate useful information, was in part responsible in helping the Bharatiya Janata Party (BJP) and its allies secure the biggest election victory in more than three decades.

Taking a leaf from US President Barack Obama’s 2012 campaign that took recourse to analytics to garner votes, the BJP moved beyond just having a presence on social media websites such as Facebook, Twitter or Google Hangouts to holding workshops to educate candidates about social media practices, employed reputation management and analysis tools to identify and nurture social media influencers and enhance its brand.

While governments and politicians have historically been early adopters of newer technologies like Big Data analytics—the US National Security Agency’s much-criticized use of analytics to pry on conversations being a case in point—big companies the world over are following suit and are using sophisticated software to analyse the mountains of semi-structured and unstructured data, looking for hidden patterns, trends or other insights to help them better tailor their products and services to customers, anticipate demand and improve performance.

Companies are using analytics for everything from driving growth, reducing cost, improving operational excellence, recruiting better people to completely transforming their business strategy, according to a September 2013 report by consulting firm KPMG and lobby group Confederation of Indian Industry (CII).

In Singapore, for instance, Citigroup Inc. keeps an eye on customers’ credit card transactions for opportunities to recommend them discounts in restaurants. Santander Bank in Spain, the report said, uses analytics to send out weekly lists of customers who it thinks may be attracted to particular offers from the bank, such as insurance, to its branches.

Tesco PLC applies sophisticated analytics tools to its supply chain data to cut waste, optimize promotions and stock fluctuations, helping it save £100 million in annual supply-chain costs. WalmartLabs, the technology arm of Wal-Mart, acquired predictive analytics firm Inkiru in June 2013 to bolster its ability to create better customer experiences through data, the report said.

In India, though, Big Data analytics is in its infancy, according to Amit Khanna, partner, analytics at KPMG India, with most companies just learning to store data, known as data warehousing.

Big Data broadly involves three steps—storing data with master data management solutions and frameworks like Apache Hadoop (an open-source software framework for storage and large-scale processing of data-sets on clusters of commodity hardware) and Google Inc.’s BigQuery.

Next comes processing the data with tools like customer relationship management, business intelligence and statistical tools, and finally companies have to use, or apply, the insights culled from the data in their respective sectors.

How companies are using analytics

Telecom services providers such as Bharti Airtel Ltd and Vodafone Business Services, for instance, analyse usage and charging patterns with the help of predictive analytics. So do online travel agencies, e-commerce firms and car makers.

According to Sharat Dhall, president of online travel agency, his firm “is leveraging a combination of in-house and third-party technologies to develop a more holistic and consolidated view of customers and offer more personalized experiences to customers”.

India’s biggest automobile companies including Maruti Suzuki India Ltd, Tata Motors Ltd and two-wheeler maker Hero MotoCorp Ltd, have been sifting through large pools of data that they collect during customer interactions to accelerate decision-making, improve efficiency and sell more vehicles.

During a panel discussion organized by Mint in March, Amitabh Misra, vice-president (engineering) of online retailer Snapdeal, said that “every single decision that we make internally is based on analytics”. He pointed out that about 31% of the e-commerce company’s orders come through our analytics-driven systems.

Indian companies have the advantage of “picking up learnings from global clients”, according to Khanna, who pointed out that some Indian government departments too “are using Big Data analytics amazingly well”. He cited the examples of improved weather and storm forecasts by the country’s meteorological department.

According to Khanna, however, it’s only big companies in India that are applying data analytics to better customer experience and increase revenue while others “are simply learning to store Big Data in data warehouses”.

Banks, for instance, could potentially “map the lives of users” if they analyse all the data they have, such as credit card usage in the country and abroad, ATM usage and online and mobile banking transactions.

“With all this data, banks will know my income, food habits, brands I like, shopping habits, my preference for cash or credit cards, investments I make, etc. A smart decision maker can use all this data to provide me with better offers but as of now, it’s mostly global banks and global retailers that use Big Data analytics effectively,” said Khanna.

Market opportunity

The market potential, meanwhile, is huge for vendors of Big Data analytics services.

In a 5 September report, software lobby body Nasscom and CRISIL Global Research and Analytics forecast the global Big Data market opportunity to touch $25 billion by 2015 from $5.3 billion in 2011, and the Indian industry to grow five-fold from the current level of $200 million to touch $1 billion by 2015.

The report added that the information technology services segment will be the major contributor to the Big Data services market.

A 27 June report by software lobby body Nasscom and Blueocean Market Intelligence pegged the Indian analytics market to cross the $2 billion mark by fiscal 2018.

“The availability of humongous un-interpreted data (Big Data), created through global connectivity via smartphones and other smart devices and the need for analysis of consumer behaviour has thrown up plethora of opportunities for the IT sector, which we believe will be the next growth driver,” according to a 30 January report by Edelweiss Securities Ltd.

The report added that “…going by investments in these technologies, we prefer Infosys Ltd, HCL Technologies Ltd, Tata Consultancy Services Ltd, Tech Mahindra Ltd and Persistent Systems Ltd.”

Wipro Ltd’s “analytics and information management” service has been growing ahead of the group’s revenue, according to a 23 April report by brokerage Prabhudas Lilladher Pvt. Ltd.

On 18 April, Wipro said it has increased its stake in US-based Big Data and analytics company Opera Solutions to 12.5%. It had acquired a 6.5% stake in Opera in May 2013 for about $30 million, and analysts said the company might have spent a similar amount to pick up the additional stake. Wipro did not disclose the amount.


Companies have to understand what data to collect, and how to integrate it. Moreover, implementing the right solutions to accurately analyse and interpret the data, and reacting in a timely fashion to insights as they arise, are equally important challenges for companies.

For vendors, the success of Big Data will also depend on a large skilled talent pool. However, it’s the shortage of skilled professionals which may prove to be the biggest challenge for the industry.

The US alone is expected to witness a shortage of 190,000 data scientists by 2018. In India, Big Data analytics and related IT services will create an estimated 15,000-20,000 specialist jobs by 2015.