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Do not miss out on the most updated Digital & Social Media Marketing Summit!

ABOUT THE SUMMIT

The Digital and Social Media Marketing Summit is a one day event which brings together Business Leaders and CMOs to discuss how to drive business results through digital marketing and share innovation across Video, Vernacular Content, Voice, Artificial Intelligence and Virtual Reality, focusing on the strategy of utilizing the Digital and Social media potential to increase your brand presence and assuring your Social Media business approach.

With the aim to create a one-stop congregation for content creators, video platforms and advertisers from the online video industry, this Summit brings together people who are passionate about marketing in the Digital World.

Who should attend:

  • Innovators
  • Senior marketers
  • Branders
  • Digital executives and professionals
  • Web & mobile strategists
  • Designers and web project managers
  • Business leaders
  • Business developers
  • Content Creators
  • Marketing Strategists
  • Data & Analytics Directors / Managers
  • Deliverability Specialists
  • CMO / CXO / CEO
  • Email Marketing –Strategists
  • Creative Directors
  • Product Marketers & Managers
  • Sales and Account Executives
  • Search Architects & Analysts
  • Social Media Managers
  • Entrepreneurs

Topics to be covered:

  • Demand Generation
  • The Role of Data in Marketing
  • Chatbots and Artificial Intelligence
  • Digital Marketing Strategy
  • Mobile marketing & retargeting
  • Measurement, ROI and Analytics
  • Web analytics & A/B testing
  • Paid search marketing & Geo-targeting
  • Product marketing & UX / UI
  • Assuring Brand Presence
  • Empowering through Marketing Automation
  • Influencer & Innovative Marketing
  • Content Marketing and Amplification
  • Predictive analysis & attribution
  • Conversion Rate Optimization
  • Targeting & Optimization
  • Video Marketing
  • Web Experience Management

7+ Professional Speakers

50+ Delegates

Networking Session


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Chairperson

  • DR. SHANKAR RAMAMOORTHY

    CMRIT

Our speakers

  • Prativa S

    ZEISS INDIA

  • Swapnil Bhagwat

    Startup Advisor

  • Narayan Keshavan

    Dell

  • Lipsa Satpathy

    SPAR India

  • Saurav Mitra

    ALTEN Calsoft Labs

  • Srishty Mishra

    Wakefit

  • Susovan Ray

    AB InBev India

  • Dr Shankar Ramamoorthy

    CMRIT

  • Sachin Kamte

    Vinsys

PROGRAM

Unicom

About Unicom

10mins

Dr Shankar Ramamoorthy, Professor- Information Science Engineering, Head - Industry- Interface, CMRIT

Topic Abstract

Before looking towards the future, let’s take a moment to see what the Before looking towards the future, let’s take a moment to see what the social media landscape looks like currently.

According to Pew Research:

  • 88% of 18- to 29-year-olds indicated that they use any form of social media. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older.
  • Facebook and YouTube dominate the social media landscape, as notable majorities of U.S. adults use each of these sites.
  • 35% of U.S. adults now say they use Instagram, an increase of seven percent from the 28% who said they did in 2016.
  • Roughly three-quarters of Facebook users ¬– and around six-in-ten Snapchat and Instagram users – visit each site daily The data doesn’t lie; we’re all becoming addicted to our digital identities and social media usage. As the percentage of young people using social media rates the highest, it’s key to analyzing how they are using social media as that will define the future of content creation and consumption.

Author discusses Three trends namely Video, Ephemeral Content Story Telling and Influencer Marketing and new business engagement forms and format will evolve with the same.

Narayan Keshavan, Senior Manager - Digital Optimization and Analytics, Dell

Topic Abstract

Digital marketers spend a lot of effort in driving traffic to their digital properties. However, many times they fail to optimise the experience on these properties, mainly the website.this session is about how digital experimentation can be leveraged to constantly enhance the user experience and gain a significant improvement in the online revenue

Prativa S, Digital Marketing Strategist, ZEISS INDIA

Topic Abstract

This topic addresses the common problem of all digital marketers, how to do effective media planning, to ensure multi-channel visibility.

Swapnil Bhagwat, Vice President of Digital Marketing - Brand Strategist | Startup Advisor | Speaker

Topic Abstract

Brands are implementing Artificial Intelligence solutions extensively for enhancing customer experience. AI-driven smart Chatbot can help any business to interact across any channel 24/7 with customers.

It is also helping brands to provide personalized experience in real-time. Marketing leaders now can deliver high-impact customer experiences effectively and rapidly. AI transformation is making sales and marketing functions more robust and smart

Lipsa Satpathy, Head - Brand & Digital Marketing, SPAR India (Max Hypermarket India Pvt Limited)

Topic Abstract

The rapid development of high-speed mobile networks and mobile device technology have led to an immense growth of online video content. As consumers spend more and more time with online video, marketing of goods and services has naturally caught up with the medium.

Use of video content for promoting brands in the retail scenario - giving examples of TikTok, IGTV, Live streaming

Creative Video- Creativity is arguably the most important factor when it comes to video marketing. Put simply, bland videos rarely get shared. It’s important to think outside the box, ensuring your video is both effective and memorable.

Make People Laugh - Emotion is a powerful marketing tool. When developing your ideas, consider how you wish to emotionally engage your ideal customer profile Video Marketing Strategy for 2019-2020

Examples of some creative videos that have gone viral and have made the brand super successful

Saurav Mitra, Sr. Director-Global Marketing, Presales, Partnerships & Digital Strategy, ALTEN Calsoft Labs

Topic Abstract

  • In this dynamic Digital driven world has Branding changed?
  • How are New Age Brands being created?
  • Key aspects of Branding and Impact of Digital on Branding (Social Media, AI etc.)
  • Impact of Digital on B2B & B2C Marketing and the increasing importance of Marketing Automation
  • Key aspects of Marketing Automation
  • Driving towards Next Gen Marketing with blended Branding & Marketing Automation
  • Leveraging Marketing Automation to increase RoI and Brand Value

Srishty Mishra, Digital Marketing Head, Wakefit

Topic Abstract

In the present day and age, Conversion Rate Optimisation is one term that is frequently used yet in many instances misunderstood. If you have a website that sells apples then you cannot compare it to one that sells oranges. Even if there are two websites that sell apples, still the conversion rates for each has to be decided based on the quality, origin, texture, taste, date of harvest, etc. On similar lines, each website is unique and the conversion rate optimization is distinct and there is no one-size-fits-all scheme unlike the common opinion that prevails in the SEO stream!

Why CRO is important?

  • Helps understand your Customer’s Perception - that becomes your reality
  • Works on increasing traffic that actually converts
  • Legitimates and helps streamline your online business
  • Decreases your lifetime spend per customer
  • Improvises your efficacy in other marketing efforts
  • Focuses on your direct target market segment What Needs to be Done?
  • Customer is King - Address their concerns on top priority
  • Develop a the compelling value proposition for the customer
  • A/B Testing is the way to go
  • Never complicate content - should be simple, easy & convey the message
  • Create a sense of the urgency to initiate action Viewpoint:

CRO has the power to make a website and business customer-centric. This will give businesses an edge over their competition as customers always side with brands that are attentive to their needs. This would increase brand loyalty thereby offering more stability to your online market.

Susovan Ray, Senior Manager - Digital Marketing, AB InBev India

Topic Abstract

This talk will be about the evolution of Mobile Marketing, my learnings, current challenges and how does the future look like. On the re-targeting aspect, would like to talk about the current scenario, how valuable is this for brands and how does it help in offering a less intrusive (if not unintrusive) user experience.

Sachin Kamte, Digital Marketing Head, Vinsys

Topic Abstract

This presentation would be about LinkedIn Usage. How to avoid being blocked?

What is the best time to use LinkedIn? Which titles will mostly respond?

How LinkedIn has changed since the past 5 years? How we can bring the best results out of LinkedIn?

Venue

The Chancery Hotel

Address

10/6, Lavelle Road, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka 560001
Phone: 080 4118 8888

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BRAND YOUR ORGANISATION

Standard Price : Rs 30,000 +GST

You can choose to strategically brand your organisation as per the below offer

Package includes:

1. Speaking Slot - 30-45 minutes

2. One additional pass apart from Speaker

3. Space to keep standees/roll-ups

4. Website Branding and cross-linking to your website

5. Logo on Agenda

6. Name Tag Branding

7. Brochure Inserts - You can bring along offerings of your services/products. We will add them as part of the conference kit

8. Social Media Promotions about your company sponsoring the event

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SPEAKER RESPONSE FORM



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DISCLAIMER AND INDEMNITY

Confirm your CANCELLATION in writing up to 15 working days before the event and receive a refund less a 10% service charge. Regrettably, no refunds can be made for cancellations received less than 15 working days prior to the event.

However, SUBSTITUTIONS are welcome at any time and is done at no extra cost. The organisers reserve the right to amend the programme if necessary.

Important Disclaimer:The organizers reserve the right to make substitutions or alterations and/or cancel a speaker(s) if deemed necessary by circumstances beyond its control.

INDEMNITY: Should for any reason outside the control of UNICOM Training & Seminars (P) ltd (hereafter called UNICOM), the venue or the speakers change, or the event be cancelled due to industrial action, adverse weather conditions, or an act of terrorism, UNICOM will endeavour to reschedule, but the client hereby indemnifies and holds UNICOM harmless from and against any and all costs, damages and expenses, including attorneys fees, which are incurred by the client. The construction validity and performance of this Agreement shall be governed by all aspects by the laws of India to the exclusive jurisdiction of whose court the Parties hereby agree to submit.