March 06, 2017




100 Tickets


15+ Professional Speakers

About the event

What is Data Visualization ?
Data visualization is a general term that describes any effort to help people understand the significance of data by placing it in a visual context. Patterns, trends and correlations that might go undetected in text-based data can be exposed and recognized easier with data visualization software.

Why Data Visualization ?
A primary goal of data visualization is to communicate information clearly and efficiently via statistical graphics, plots and information graphics. Numerical data may be encoded using dots, lines, or bars, to visually communicate a quantitative message. Effective visualization helps users analyze and reason about data and evidence. It makes complex data more accessible, understandable and usable. Users may have particular analytical tasks, such as making comparisons or understanding causality, and the design principle of the graphic (i.e., showing comparisons or showing causality) follows the task. Tables are generally used where users will look up a specific measurement, while charts of various types are used to show patterns or relationships in the data for one or more variables.

Data visualization is both an art and a science. It is viewed as a branch of descriptive statistics by some, but also as a grounded theory development tool by others. The rate at which data is generated has increased. Data created by internet activity and an expanding number of sensors in the environment, such as satellites, are referred to as "Big Data". Processing, analyzing and communicating this data present a variety of ethical and analytical challenges for data visualization. The field of data science and practitioners called data scientists have emerged to help address this challenge.

Because of the way the human brain processes information, using charts or graphs to visualize large amounts of complex data is easier than poring over spreadsheets or reports. Data visualization is a quick, easy way to convey concepts in a universal manner – and you can experiment with different scenarios by making slight adjustments.

Data visualization can also:
- Identify areas that need attention or improvement.
- Clarify which factors influence customer behavior.
- Help you understand which products to place where.
- Predict sales volumes.

Unicom Shall be Organising 1 day Event on Data Visualization on March 06 in Melbourne. This event is desgined after lot of research, advise from industry experts and voice of customer.

This event will bring together industry professionals and thought leaders from the field of Data Visualization. It will help you in understanding and implementing data visualization in your business/for your client . It will also provide an excellent opportunity to interact and network with some of the top minds.

Conference or Event Schedule

X Topic Abstract

Recruiting a Chief Marketing Officer in a data-driven world isn’t easy. Heads of corporate marketing often rise through the ranks without the scientific or technological background needed today.

This presentation looks at the CMO position through the lens of a modern marketing analytics dashboard, via the financial & brand metric drivers of success.

By experiencing modern marketing via a dashboard, corporate boards & Chief Executive Officers can imagine the CMO skills & experience needed now.

Speaker Profile

John “Otto” Ottinger is the co-founder and Managing Director of the Datalabs Agency, a data visualization and visual analytics design firm with offices in Los Angeles, Sydney, and Melbourne, Australia.

The Datalabs Agency, under Otto’s direction, focuses on four core areas: design strategy, data visualization, marketing analytics, and training. Otto especially enjoy two parts of his job. Serving as a Chief Data Visualizer on high-profile projects often at the C-Suite level, he designs complex user interfaces for companies such as Nestlé, Accenture, Marriott Hotels and American Express. Otto also runs the Datalabs Agency’s R&D shop, betting on a future where user interface and algorithm design meet interactive data models and predictive analytics. In this future, in marketing specifically, Otto likes to be at the crossroads where data becomes content, and content becomes data.

Excitement about his work and specific interests like the Internet of Things, visualizing digital marketing systems and automation gets Otto out of the office, presenting and speaking at data and design conferences. He talks openly about what he knows and doesn’t know (yet) in the fields of data visualization, data science, and visual analytics. With his knack for future-thinking, he’s also the brains behind most of our conference workshop ideas.

The focus of his work at Datalabs is the creation of real-time, interactive dashboards and data tools, and innovative visual reports. Otto’s previously held positions at National Geographic, in Washington, DC, and at Telstra

X Topic Abstract

I believe data visualisation should go beyond performance measurement and operate firmly in the realm of driving strategy and decision-making leading directly to business outcomes (e.g. sales, profit, customer acquisition). I have extensive experience in building data visualisation platforms and dashboards which directly inform decision-making, and not just track performance. One of the dashboards my company built recently was for a Pharmaceuticals company. They wanted to maximise sales for their sore throat/cough medication in the winter months. We built them a dashboard which forecasts where and when a sore throat/cough outbreak will hit in Australia and how many people will be hit by the outbreak. The dashboard gives them 4 weeks’ notice to (1) mobilise their sales force to door-knock GPs so their brand is top-of-mind, (2) flood the area with local marketing, and (3) ensure they have sufficient stock to meet demand. We also have clients where we build dashboards to allow them to optimise their marketing strategy, pricing strategy, distribution strategy, etc. to ensure they hit their business targets, based on the analysis of historical data and market benchmark data.

Speaker Profile

My name is Clare Fernando and I am the Managing Director for Data2Decisions Australia. Data 2Decisions is the global business effectiveness brand for Dentsu Aegis Network (the global communications group). I have been working in an analytics, research and data visualisation capacity for over 20 years on the client-side and agency side, servicing clients such as the Australian Federal Government, Woolworths, Wesfarmers, Medibank, Toyota, Hyundai, ANZ Bank, Mars Wrigley, AustralianSuper, Coca Cola Amatil, Super Retail Group, Pfizer Pharmaceuticals, Johnson and Johnson, LEGO, Disney, Virgin Australia, Expedia, Energy Australia, and Cisco Systems. I have attached a copy of my bio for your information.

X Topic Abstract

It can be easy to think sometimes that ‘Executives are from Venus and Technical folks are from Mars’, but the truth is that Executive Management do have a different way of seeing the world and often different priorities. In this creative and engaging presentation attendees will take away 5 key tips for improving Data Visualisations that are intended for an Executive audience, while Executives will also learn a language and framework for communicating their needs to the folks building their Data Visualisations.

Speaker Profile

Paul Hodge is a passionate Data Visualisation Evangelist, exploring the intersection between data, design, and story telling. As a University lecturer and regular Industry Speaker on the topics of Data Visualisation, Gamification, and Data Governance, Paul brings over two decades experience delivering information strategies and real-life business solutions directly from the trenches. Driven by an entrepreneurial spirit, Paul also brings with him a world of experience having lived and worked in New York, Tokyo, Hong Kong, and India, as well as his native Australia.

X Topic Abstract

Telstra has developed its own mobile-enabled data visualisation tool called DataFizz. DataFizz allows users to create dashboards, explore data and tell a story with data. This session will demonstrate what Telstra built, why they built it, and how they successfully rolled it out

Speaker Profile

John Simon has over 20 years experience in Business Intelligence and is the General Manager for Innovation, Solution and Adoption within the Business Intelligence group at Telstra.

X Topic Abstract

Often as creators of data driven artefacts, we focus purely on the data and not on the end user, or at best, we spend a brief “kickoff" meeting gathering a page of requirements before heading back to the comfort of our computers. In this talk, Ben will highlight the benefits of taking a more empathetic and user first approach to the design and development of visualisations. He will talk about how a user focused methodology can result in an output that better meets the needs the user and is often cheaper and faster to deliver.

Speaker Profile

Ben Hosken is the founder of Flink Labs, a data visualisation, artificial intelligence and machine learning studio based in Melbourne. Flink Labs works with government organisations, large companies and agencies to deliver rich interactive data visualisations that increase understanding and improve engagement. Most recently, Ben was the data visualisation lead on the Australian Government’s new whole of government performance dashboard. Prior to starting Flink Labs, Ben founded Agent Arts, a predictive analytics and data mining company acquired by Microsoft.

Round Table Discussion

Participants join a table to discuss one or more of the Conference themes. Each table has a "Topic Guru" to facilitate the discussion.

X Topic Abstract

Data visualisation is not just about presenting information, but also about understanding it. Through a number of examples I will demonstrate how visualising large data can lead to new and insightful discoveries about our customers, users and systems

Speaker Profile

I seek to discover visual opportunities and hidden meaning in complex, messy, multi-dimensional and geospatial data sets. I have over 15 years experience in geographical data visualisation and analytics in business, government and academia. I work as a lecturer and researcher, where I explore new methods for user-centred visualisation design, techniques for geo-visual analytics and visual solutions to support the transparency of complex algorithms, models or transformations. I have presented at international visualisation conferences and published in computer graphics journals

X Topic Abstract

"Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple." - Richard Branson

In this presentation I will present the advantages of right sizing the display of information.

Data in general and especially big data, are part of our modern life, and it is only getting more abundant.

The central thesis revolves around visually organising data and transforming it into a digestible form depending on the customer, in this day and age -the information age- it is not about how much information we have or knowledge but how we interpret and use it.

I will present some examples from the factory and industrial design and how they have come more and more part of our lives, for example the concept of « right sizing.

I hope to provide some insight of how data is managed in the factory and cross reference it, to how it is used in other industries.

Speaker Profile

I am a Mechanical Engineer, Investor, Entrepreneur and Betterer. I have worked in Manufacturing, Mining and Services, spanning 14 years of experience and good fun. I have worked for Fortune 500 well respected global companies and I specialise in Engineering and Project Management. I currently work for ContiTech Australia PTY LTD which is part of the Continental Group, in the Belt Condition Monitoring Department, with internet of things, where data management is crucial but also -equally important- the handling and presentation of information.

My visual management experience comes from manufacturing, were the concept of seeing and understanding problems -or waste as it is more likely referred to-, is deemed as being more important than coming up with solutions, seeing clearly is thus the most important skill to hone in the factory, and these are the concepts that we are now seeing in other industries, making our lives more effective and efficient.


Benefits of sponsorship

This is a great opportunity to strategically brand your organization. As a sponsor, you will receive a tremendous amount of visibility and numerous other benefits at the conference.

Sponsorship Levels

Platinum Sponsor (Limited to 2)

Gold Sponsor (Limited to 3)

Knowledge Partner (Limited to 1)

Silver Sponsor (Limited to 4)

Bronze Sponsor (Limited to 4)

Conference Bag Sponsor (Limited to 1)

Track Sponsor (Limited to 2)

A-La-Carte (Open)


Instant Sponsorship

Instant Sponsorship $500  View details



Instant Sponsorship includes:

 Logo/link on UNICOM website

 Logo on presentation screens throughout conference

 2-day Conference Pass

Past Sponsors


Event Speakers

Paul Hodge

Data Visualisation specialist and evangelist


John Otto Ottinger

Co-founder and Managing Director

Datalabs Agency

John Simon

General Manager


Ben Hosken

Founder Flink Labs - Data Visualisation

Digital Transformation Office (TBC)

Clare Fernando

Managing Director

Data2Decisions Australia

Ramon Edsel Lemus

Project Manager


Sarah Goodwin

Data Visualization Researcher & Lecturer

RMIT University

Event Price list (06th)

Super Early Bird

$ 299
(AUD 404)
Till 06th January

Early Bird

$ 399
(AUD 540)
Till 06th February


$ 499
(AUD 675)
Till 06th March

Event FAQS

If your job role includes the following responsibilities then this is a MUST attend event:

Predictive Analytics - Business Intelligence

Data Visualization - Insight

Data Science - Data Mining

Software Engineering - Computer Science

Data Journalism - Storytelling

UX/UI Design - Graphic Design

Refresh your tactics - easy-to-digest best practice techniques will allow you to improve decision-making processes and increase productivity

Enhance your customer experience - uncover insight from both structured and unstructured data so that you can adapt quickly to customer preference and optimize your campaign spending.

Discuss common visualization challenges - with over 200 viz devotees in attendance, you are sure to expand your network and identify emerging trends

Yes, all conference attendees must register in advance to attend the event.

As this is predominantly an event for the IT Industry and Open Source Community, if you are interested in attending. Please note that there will be a charge to attend as a student (can avail special discount as a student)..

Yes you can, please contact with what you would like to be changed and we can assist.

Please fill the below details of your colleague and send us an email block the seats.

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Event Location

Melbourne Convention and Exhibition Centre
1 Convention Centre Pl,
South Wharf VIC 3006,

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Contact Us

Office Address
Level 40
140 William Street
Melbourne, VIC 3000
Phone : +61390185278

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Disclaimer and Indemnity

"Confirm your CANCELLATION in writing up to 15 working days before the event and receive a refund less a 10% service charge. Regrettably, no refunds can be made for cancellations received less than 15 working days prior to the event.

However, SUBSTITUTIONS are welcome at any time and is done at no extra cost. The organisers reserve the right to amend the programme if necessary.

INDEMNITY: Should for any reason outside the control of UNICOM Training & Seminars (P) ltd (hereafter called UNICOM), the venue or the speakers change, or the event be cancelled due to industrial action, adverse weather conditions, or an act of terrorism, UNICOM will endeavour to reschedule, but the client hereby indemnifies and holds UNICOM harmless from and against any and all costs, damages and expenses, including attorneys fees, which are incurred by the client. The construction validity and performance of this Agreement shall be governed by all aspects by the laws of India to the exclusive jurisdiction of whose court the Parties hereby agree to submit."